New Age Advertisements that Affected the Consumers Massively
Amrita Majumdar Features writer
Marketing and media expert Chuck Blore believes “advertising is the art of arresting the human intelligence just long enough to get money from it.”
Advertisements have been used since centuries to influence buyer behaviour. With the advent of media for the masses, companies are using new and innovative ways of showcasing their products.
Even if the ultimate aim is to sell, what is wrong with doing so with a little humour or a positive social message. Companies are re-strategizing traditional media formats to create new marketing concepts and with the dawn of digital media it is easier to communicate the same to the consumer.
Tanishq Jewellery: out of all the emotion evoking ads, the second marriage possibly touched the most. And we thought, yes there must be something mesmerising about that jewellery! https://www.youtube.com/watch?v=P76E6b7SQs8
The Hindu – Behave yourself India. The youth is watching: this one went viral on many social media sites. A gentle reminder of what we are putting forward to the new generation. https://www.youtube.com/watch?v=Flmpg5IZ7qA
Raymond – The Complete Man: slowly breaking the clichés of what defines a man and his machismo.